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TIMI needed a website that better reflected the quality and credibility of their brand. The existing site wasn’t doing justice to the depth of their offering or the clarity of their positioning. Our goal was to redesign and rebuild the site to feel more modern, confident, and intentional, while using TIMI’s existing brand assets as a foundation rather than starting from scratch.
We approached the TIMI redesign as a balance of refinement and restraint. Rather than reinventing the brand, we focused on elevating it, clarifying hierarchy, tightening layouts, and creating a digital experience that feels considered.
The design emphasizes clean structure, confident typography, and a system that guides users through the site with ease. Every decision was made to improve readability, usability, and flow while maintaining a polished, premium feel.
From design through development, the site was built to perform. We translated the new visual direction into a responsive, scalable build that works seamlessly across devices.
Navigation was simplified, content was reorganized for clarity, and performance was prioritized to ensure a fast, frictionless experience. The result is a site that feels intuitive, flexible, and ready to evolve alongside the brand.
To add depth and energy to the experience, we created video elements using TIMI’s existing assets. These moments of motion help bring the site to life, adding visual interest without overwhelming the content or distracting from the message.
Video was used intentionally, supporting the narrative and reinforcing the brand.
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